With over a decade of professional experience in brand strategy, visual identity and packaging design, I seek enjoyment in transforming creative ideas into meaningful and super noticeable brands.
Branding and packaging design for the GreenPro team, a healthy meal delivery service offering nutritious and delicious meals delivered straight to your doorstep.The primary logo features simplified, hand-drawn typography that maintains its character and legibility across a wide range of applications. The secondary mark is a stylized tomato forming the letter "G," used as both a favicon and a branding stamp.The packaging is made from recycled kraft paper and paired with an organic color palette that emphasizes the brand's commitment to health, sustainability, and natural ingredients, the core values reflected in every meal plan.Custom silhouettes clearly identify each meal type, indicating whether the package contains a fully vegetarian meal or an option that includes fish.
About the project
Empire is a franchise of dispensaries for those seeking balance, relaxation, and a more mindful lifestyle. Positioned as more than a conventional dispensary, the brand offers a carefully curated selection of CBD and THC products, pairing expert guidance with evidence-based knowledge to create an approachable and unique experience. Rather than conforming to the industry's familiar visual language, Empire embraces a vibrant and expressive identity that reflects the diversity of its product range and the personality behind the brand.The objective was to develop a visual identity that inspires confidence at first glance while revealing a richer, more engaging brand experience across the media. The name Empire evokes a sense of community, legacy, and shared values — qualities that form the foundation of the brand's relationship with you. The brand balances heritage with contemporary expression, creating a brand that feels both established and inviting.At the heart of the identity is a custom logotype featuring a simplified crown, a subtle symbol of leadership, quality, and belonging. The primary typeface, Manier, draws inspiration from classical serif typography, lending the brand an editorial elegance while reinforcing its connection to history and craftsmanship.The identity system extends across a wide range of print and advertising media, including posters, billboards, packaging, and infographics. Each rendition contributes to a cohesive brand experience that communicates Empire's philosophy through bold visuals, expressive layouts, and an unmistakable sense of optimism. The result is a brand that transforms the dispensary experience into something more welcoming, engaging, and culturally relevant.Departing from the muted greens and earthy tones commonly associated with the CBD industry, the color palette introduces vivid, energetic hues inspired by the rich variety of strains available across Empire's product selection. This expressive use of color reinforces the brand's belief that exploration should be as enjoyable as the products themselves, creating a visual identity that is memorable and contemporary.
Driven by science, CellX brings state-of-the-art supplements to support your everyday activities.The packaging design uses typography as its primary form of communication with customers. Color coding distinguishes each flavor while reflecting the tone of the powder contained inside the packaging.The overall brand aesthetic is inspired by scientific research and evidence, reflecting CellX's commitment to developing products backed by science.
Ronchesel Coffee represents the luxury of enjoying the finest coffee beans, carefully sourced and delivered to you wherever you choose to indulge in your perfect cup.The Ronchesel brand identity incorporates the silhouette of a coffee bean paired with the plant's leaves, symbolizing the natural origin and 100% pure origin of the coffee beans.The packaging extends this visual story through a refined, minimalist aesthetic enriched with subtle luxurious details.
Every element is thoughtfully designed to emphasize the purity, craftsmanship, and exceptional care that define Ronchesel's coffee production process.
évoralight is a pioneer in the design and production of premium LED lighting solutions for both interior and exterior spaces.The brand identity is built around the timeless contrast between darkness and light. This concept is expressed through the interplay of bold and lightweight typography, creating a simple yet distinctive visual language.By relying solely on typography, the identity communicates évoralight's commitment to sophisticated aesthetics, innovation, and contemporary lighting design, reflecting the brand's ability to transform spaces
through light.
