With over a decade of professional experience in brand strategy, visual identity and packaging design, I seek enjoyment in transforming creative ideas into meaningful and super noticeable brands.
Branding and packaging design for the GreenPro team, a healthy meal delivery service offering nutritious and delicious meals delivered straight to your doorstep.The primary logo features simplified, hand-drawn typography that maintains its character and legibility across a wide range of applications. The secondary mark is a stylized tomato forming the letter "G," used as both a favicon and a branding stamp.The packaging is made from recycled kraft paper and paired with an organic color palette that emphasizes the brand's commitment to health, sustainability, and natural ingredients, the core values reflected in every meal plan.Custom silhouettes clearly identify each meal type, indicating whether the package contains a fully vegetarian meal or an option that includes fish.
The challenge presented by Empire was to create a logo that could stand on its own, remaining instantly recognizable even when used on packaging without any accompanying text or supporting graphic elementsThe resulting brand identity is bold, confident, and trustworthy, reflecting the company's strong presence and values.Across the printed materials, the visual language is inspired by blooming, symbolizing nature, growth, and continuous development. These subtle abstract elements allow the identity to incorporate different color palettes while maintaining a cohesive and recognizable brand system.
Driven by science, CellX brings state-of-the-art supplements to support your everyday activities.The packaging design uses typography as its primary form of communication with customers. Color coding distinguishes each flavor while reflecting the tone of the powder contained inside the packaging.The overall brand aesthetic is inspired by scientific research and evidence, reflecting CellX's commitment to developing products backed by science.
Ronchesel Coffee represents the luxury of enjoying the finest coffee beans, carefully sourced and delivered to you wherever you choose to indulge in your perfect cup.The Ronchesel brand identity incorporates the silhouette of a coffee bean paired with the plant's leaves, symbolizing the natural origin and 100% pure origin of the coffee beans.The packaging extends this visual story through a refined, minimalist aesthetic enriched with subtle luxurious details.
Every element is thoughtfully designed to emphasize the purity, craftsmanship, and exceptional care that define Ronchesel's coffee production process.
évoralight is a pioneer in the design and production of premium LED lighting solutions for both interior and exterior spaces.The brand identity is built around the timeless contrast between darkness and light. This concept is expressed through the interplay of bold and lightweight typography, creating a simple yet distinctive visual language.By relying solely on typography, the identity communicates évoralight's commitment to sophisticated aesthetics, innovation, and contemporary lighting design, reflecting the brand's ability to transform spaces
through light.
