With over a decade of professional experience in brand strategy, visual identity and packaging design, I seek enjoyment in transforming creative ideas into meaningful and super noticeable brands.
Branding and packaging design for the GreenPro team, a healthy meal delivery service offering nutritious and delicious meals delivered straight to your doorstep.The primary logo features simplified, hand-drawn typography that maintains its character and legibility across a wide range of applications. The secondary mark is a stylized tomato forming the letter "G," used as both a favicon and a branding stamp.The packaging is made from recycled kraft paper and paired with an organic color palette that emphasizes the brand's commitment to health, sustainability, and natural ingredients, the core values reflected in every meal plan.Custom silhouettes clearly identify each meal type, indicating whether the package contains a fully vegetarian meal or an option that includes fish.
The challenge presented by Empire was to create a logo that could stand on its own, remaining instantly recognizable even when used on packaging without any accompanying text or supporting graphic elementsThe name itself, Empire, provided the creative freedom needed to achieve that vision. The resulting brand identity is bold, confident, and trustworthy, reflecting the company's strong presence and values.Across the printed materials, the visual language is inspired by blooming, symbolizing nature, growth, and continuous development. These subtle abstract elements allow the identity to incorporate different color palettes while maintaining a cohesive and recognizable brand system.
Driven by science, CellX brings state-of-the-art supplements to support your everyday activities.The packaging design uses typography as its primary form of communication with customers. Color coding distinguishes each flavor while reflecting the tone of the powder contained inside the packaging.The overall brand aesthetic is inspired by scientific research and evidence, reflecting CellX's commitment to developing products backed by science.
